Let's begin by saying - If you ever visit Israel, do yourself a favour and hire Avraham as your tour guid for at least 1 day tour.
Avraham offers a variety of tours all along Israel, and the neighbouring countries.
On the website launch day, we had:
This made things quiet complex...
Building the databases behind the website began even before the design was complete! Creating lists with multi references for categories and clients types, references to areas and related stories, and conditional visibility for everything depending on the language.
The design process started with a logo re-design. The old logo was too complex, packed with details and did not give the right impression. I took the old logo and reshaped, updated and simplified.
Yearning for nature and sightseeing, vintage - but not old. This what I had in mind while creating the Logo:
Once we had the logo, we started working on a visual language and colour palette, and after that, prototyping and designing the Home Page.
The decision was to show a small taste of the most important pages - the tours page & the about page. On the Hero section we present a dynamic carousel with Avraham's top tours. Each item has a headline, image and a short description, taken from our tours collection and obviously links to the tour's page.
Next we have all the sites categories, presented with line icons, for quick and easy navigation.
The next section is an interactive map, custom designed for the website, to fit the areas of the tours Avraham offers. This is a combination of vector graphic editing, HTML and 3rd party plugin integration (tool tips).
Next section is a short testimonial section, with some of Avraham's favourite TripAdvisor testimonials. There are more great reviews on the About page, and a ton more on Avraham's TripAdvisor page.
Last, but not least - The bottom sections: