DouxMatok

Incredo needed a website that could explain a scientifically nuanced product, a way to reduce sugar content using real sugar rather than artificial sweeteners, to food and beverage manufacturers evaluating new ingredients.

The site was built natively in Webflow based on designs from Awesome, with special attention paid to the animations and interactions called out in the design: layered scroll effects, custom hover states, and motion that reinforces the brand's science-forward, premium positioning without slowing the page down.

Content is structured around the company's value proposition (better nutrition, clean label, up to 50% less sugar) and its media recognition, giving the sales team a page that does double duty as a pitch document for potential partners and retailers.