paperweight.ai

Paperweight AI needed a website that could explain a genuinely novel hardware concept, a thin paper-based sensor that retrofits onto existing retail shelves, in a way that would land with both retail operators and technical buyers.

The site was built in Webflow, with the design translated into a clean, image-led layout that lets the product's shelf sensors and dashboard visuals do the explaining rather than leaning on dense copy. Sections were structured to walk visitors from the core problem (stock-outs, blind spots in shelf data) to the product's real-time monitoring and predictive alerts, then into the operational and sales impact for retail teams.

Custom styling and interactions were used to keep the page feeling modern and data-forward, consistent with a company selling an AI-driven insights product, while keeping load times fast and the structure easy to extend as Paperweight's product and case studies grow.